Black Friday VIP Contest
Best Buy recognizes that Black Friday is an exciting celebration for families across the country who get out early on the day after Thanksgiving. That’s why the nation’s leading consumer electronics retailer will celebrate the Black Friday tradition this year by recognizing 25 shoppers through their Black Friday VIP contest. Winners will receive a $1,000 Best Buy gift card, VIP treatment and early entry into Best Buy on the morning after Thanksgiving. Click here to learn more.
Scary Technology Contest
To kick off the holiday season, Best Buy launched “Scary Technology,” a photo contest for consumers to show us their outdated home technology for a chance to win a complete home theater makeover. Between October 7 – October 26, 2009, consumers were invited to submit their spooky snapshots along with a 140-character caption describing their technology horror. Visit www.ScaryTechnology.com to see submissions and winners.
Pitch In™ Card
Best Buy’s new Pitch In Card is a fast and easy gift option that allows people to contribute toward larger items on your Wish List. When you create a Pitch In Card, your friends and family can contribute any amount (starting at $5), any time. Then you can use your card to shop at any U.S. Best Buy store and at BestBuy.com. Learn more.
@15 Fund
@15 Gifts is a new national philanthropic initiative designed to raise $1 million for programs that empower teens. The new Best Buy initiative provides consumers with the opportunity to give some of the hottest tech gifts and gadgets to their loved ones, while at the same time raising funds that will positively impact the lives of teens nationwide. With each purchase of a designated @15 Gift, a portion of the proceeds will benefit the @15 Fund.
Electronics Recycling
As one of the world’s largest retailers of consumer electronics, Best Buy has a responsibility to ensure that employees, customers and communities have the opportunity to dispose of electronics in ways that are safe and considerate of their impact on the environment. Thanks to the action of consumers, more than 19,000 tons of electronics was recycled through Best Buy programs in 2008. Learn more about Best Buy’s electronics recycling and trade-in program.
Best Buy Holiday “Manager Approval” News Media Policy
Effective for news media visits this holiday season (Sunday, November 2nd through Saturday, January 2nd) To facilitate reporters working on holiday stories, Best Buy implements a "manager-approval" news media policy for U.S. based newspaper, TV, online and radio reporters who want to visit U.S. Best Buy stores from Sunday, Nov. 1, 2009 through Saturday, January 2, 2010. This means local reporters who want to talk to Best Buy Blue Shirt employees or Geek Squad Technicians may work directly with store managers to secure approvals for shooting in-store interviews or footage for news stories about the holiday season, without requesting approval from the Best Buy corporate public relations department. Reporters must obtain approval from a store manager prior to shooting in a store. The decision to approve a request is up to the discretion of the individual manager. While we try to accommodate every request, please understand that our stores are extremely busy during the holiday season and our first priority is to serve our customers. This policy does not include requests from Best Buy vendors, students, advertising firms, or any other filming requests that are not directly related to the news media. Best Buy managers that have questions about his policy can call the Public Relations department or reference the holiday section in their employee tool kit.
If you have an inquiry that is not related to the holiday season, or if you need more information, please contact the Best Buy public relations department. For more specific information on exciting events taking place at a Best Buy near you, send inquiries to 612-292-NEWS (6397) or NewsCenter@bestbuy.com or visit http://www.bestbuyinc.com/news_center/
